Site Feedback - Schedule is confusing for watching live online

I thought the Keynote for day 2 was going to be 10:30am PST, which should be 12:30pm CST ... and so I log in at 12:15pm CST and it says the keynote is running LIVE!!?? The time shown on the player is like 3:19 ... 3 hours 19 minutes into the broadcast??? Very confusing. What the heck are you doing with the schedule? Also, there is a button that says "Jump to XXXX" ... what the heck does that mean? You gotta make it clearer what you are doing with the schedule when people are trying to tune-in to the live online broadcast.